Agile Education

Agile Marketing & Data

As professors, students and practitioners explore Agile Marketing we inevitably realize that Marketing has a legacy of eroding Consumer and Customer Trust through its actions.

Unfortunately, Modern Marketing is no exception as it fails, in its own way, to create Trust by exploiting Surveillance Technology and Tracking Tools that are often at the source of considerable Privacy concerns.

Towards a responsible use of Data and Analytics to enable and enhance Marketing Agility

The Agile Marketing Education (AME) Team had the opportunity to Discuss the Application and Use of Data in Marketing with Stéphane Hamel – a long time advocate of Digital Analytics! 

Agile Marketing Data & Analytics Interview

AME: Tech Stacks, DMPs fuelled by Programmatic and countless Tracking Tools are continually raising Privacy concerns. Allow us to Quote your recent post, what do Marketing Students need to know about the State of Data and how it is being used Today?

“We thought IP addresses were harmless… it is personal.

We thought browsing was harmless… it has been proven to be personal by Mozilla.

We thought attributes were harmless… 15 anonymous attributes are sufficient to identify you.

We thought geolocation was harmless… 4 points for a year can identify you.

Data is only anonymous because someone hasn’t figured out (or made the effort) to deanonymize it.”

Excerpt from Post by Stéphane Hamel

SH: Several years ago, I was invited to speak about digital analytics to soon to be Marketing Master graduates. Some were politely listening, but many seemed uninterested and distracted, their attention turned to Facebook or something else. At one point, the teacher stopped me and asked why they didn’t see the value of what I was presenting. It was an honest discussion: they were more interested in becoming social media marketing gurus than crunching numbers and learning about statistics…

The reality is you can not be a good marketer if you don’t obsessively measure the success of your initiatives. It doesn’t mean you need to become statisticians or data scientists, just like you don’t need to become a web developer. But you do need to understand the basics.

Marketing has always been about influencing people. But we have to be careful when we exercise this privilege. Marketing, in many ways, has become a game of manipulation and deceit where Big Data, algorithmic automation and social media now has the power to destabilize democracies – as we’ve seen with the Cambridge Analytica scandal.

Because of those abuses, there are now regulations setting limits on who, what, when, where, why and how data can be collected and used.

AME: Those are great examples! Indeed regulations were created because of the way Marketing behaved and misused Data. It is all the more surprising that despite the abundance of Data, Marketers still may not always be measuring the right thing (eg. “Last Click”) in the first place? Digital Marketers are tempted to fixate solely on Conversions; what should students, as future marketers, also consider as measures of success? 

SH: It is the eternal debate between brand marketing vs conversion marketing. Between upper funnel long term brand awareness and lower funnel, shorter term conversion. Both are super important, and good marketers understand these concepts. The problem is too often, self-proclaimed marketing “experts” lure people into believing Google Ads or Facebook/Instagram/Twitter/TikTok (insert trend of the moment) are magic. After all, you spend $x and you see impressions, clicks, and hopefully, conversions. It looks like the last channel (in fact, it’s “last non-direct click”) miraculously generated the conversion, while in reality, it is the result of a multi-touch journey.

So, yes, look at “last non-direct click” all you want, but don’t forget the bigger picture. And don’t forget, also, that the whole concept of attribution was presented as the next best thing since sliced bread, the marketer’s Holy Grail… but never really succeeded. Can you precisely collect data about all touch points? All digital and non-digital channels? Tied to a specific person? Most likely not… so attribution will never be perfect.

One of the most important skills of a marketer is “judgement”.

AME: How does Data help in creating better User Experiences? In Agile Marketing we encourage our students to develop a Serve vs Sell mindset. How can Marketers use Data to better Serve the Customer instead of just Selling to them?

SH: Great question. Digital analytics is about observing and understanding user behavior in their natural habitat. Yes, it sounds like a wildlife experiment – and it is. Humans, like animals, follow a (not always) logical path toward their goal. One of my former managers always told us “make it easy to do business with” – remove friction wherever possible, continuously improve rather than seeking the golden nugget that will magically double your sales. In order to optimize you need three things:

  1. context: understand the business, its ecosystem, the problem or opportunity, but also the features and constraints of the technology
  2. data: collect the right data – be it from digital analytics or qualitative data – all means of listening to your customers are good!
  3. creativity: you need to be creative in order to bring solutions that are not only best practice or merely copies of your competition, but really go beyond and above those. 

The beauty is if you have a “serve” mindset, you are already closer to a customer centric approach – in the longer run, you will spend less on marketing and avoid constantly trying to push your stuff down the throats of potential customers.

AME: When reviewing your presentation “The Elasticity of Analytics Ethics” – WaW Copenhagen, August 2020 and introduction of the hashtag #NoConsentNoTracking (it’s a simple yet powerful principle!). Is that the Future of Analytics or the minimum as we enter what Dr Philip Kotler describes as Marketing 5.0: Technology for Humanity?

SH: I’m not sure if it is really Marketing 5.0, but one of the first things I tell my students is to forget about “digital marketing” – it is marketing, plain and simple. There is one brand, one customer, one customer experience across multiple touch points – be it physical or digital. In the early 2000’s, it was trendy to put an “e-” in front of every role: e-marketing, e-commerce, e-whatever… and one day, someone super bright said “hey! wait a minute, it’s marketing and it’s commerce!” Keeping focused on the “digital” in digital marketing puts too much emphasis on the tactics. I see numerous people who have grown into a “digital marketing” because they manage Facebook or Instagram and such, but they often lack the broader understanding of marketing concepts.

The #NoConsentNoTracking idea stems from the fact that, for example, the GDPR and ePrivacy in Europe requires that you ask for consent before using cookies or tracking on an individual level. Thus, all those annoying cookie popups! But did you know that in most cases, even when you say “Reject”, you are still being tracked because, supposedly, it’s anonymous (back to the intro statement!)

Try to explain that to someone on the street: you ask them if they agree to be tracked. They clearly say “No!”, and yet, as a marketer, YOU decide YOU are entitled to track them anyway because it’s your legitimate interest and it’s anonymous… To me, at least, that doesn’t hold water.

In conclusion, marketing is about influencing people, but it is mostly about building trust. Today, brand equity includes things like ecological consciousness, or equality and diversity. Very soon – it has already started – brands which demonstrate they have the utmost respect for their customers’ data will win.

Image Courtesy of Stéphane Hamel #NoConsentNoTracking

AME: Thank you for your valuable contribution to the profession Stéphane!

About Stéphane Hamel
Stéphane Hamel Analytics Expert
Stéphane Hamel is a seasoned independent digital marketing and analytics consultant, innovator, keynote speaker and startup & agency advisor. He is also Digital Marketing Academic Advisor for the Faculty of Business Administration at Laval University.

Cover Image Credit: Photo by on Unsplash

Agile Education

Agile Marketing and Privacy Considerations

Brief Reading Assignment for Agile Marketing Students

Apple Stepping Up Privacy

As we explore Agile Marketing we discover how Consumers have lost their Trust in some Corporations and Corporate Marketing due to lack of Transparency.

IDFA (Identifier for Advertisers) was a Start to provide a form of Privacy but the way it is captured, tracked and shared in App Advertising is creating growing concerns. iOS 14 is ramping up privacy protection by allowing us to choose whether or not we want to to opt into tracking.

As Apple points out, without better Privacy Rules of Engagement, at the very least you should be clearly informed that “your information is for sale, YOU have become the Product”.

There is more at stake in Privacy as can be observed from the exchanges between Facebook and Apple

Harvard sides with Apple.

We invite your to read the February edition of the Harvard Business Review:

Facebook’s Misleading Campaign Against Apple’s Privacy Policy


Facebook, in our view, cherry-picked the data they thought best supported its case, and the cherry wasn’t even good.

Photo Credit: Photo by Tobias Tullius on Unsplash

Agile Education

Agile Marketing Learning #2


This is the Home for Agile Marketing Workshops Delivered through reputable Canadian Universities.

The Co-creators of the Agile Marketing Workshop Second Edition are Thomas Hormaza (Dow) and Michael Seaton.

Agile Marketing Workshop Concordia University

Agile Marketing Workshop University of Toronto

Learning from Practitioners and Educators of Agile Marketing

As Marketing Practitioners and Educators we not only infuse Relevant Marketing Content and Examples informed by decades of Real-Word Marketing Experience but have engineered the Material and Delivery to promote Better Learning Outcomes through the Application of effective Educational Technology Practices and proven Course Design as well as Learner Evaluation Theory.

Module Engineering to Deliver on Learning Objectives (Bloom Taxonomy)

As Educators we are mindful of the Facilitation Approach to be employed based on the Module we cover. Each Agile Marketing Module in our Course refer to a specific Acceptance Criteria and informs us of the Evaluation confirming the Learning Outcomes. We invite Fellow Educators to Read the Bloom Taxonomy and Reflect on the Language employed as we Teach our Classes. You may want to alter your Questions to ensure you both address the Type of Cognitive Process being triggered as well as the Type of Knowledge and level being solicited:

Cognitive Processes

  1. Create
  2. Evaluate
  3. Analyze
  4. Apply
  5. Understand
  6. Remember

Types of Knowledge

  • Metacognitive (Strategic Knowledge, Self-Knowledge, Student is Able to Reason with Critical Thinking “I Know that I Know Because”)
  • Procedural (Subject Specific Skill, Algorithms, Knowing Criteria “Know When to Use”)
  • Conceptual (Classifications, Theories, Models, Structures)
  • Factual (Terminology, Details, Elements)
Armstrong, P. (2010). Bloom’s Taxonomy. Vanderbilt University Center for Teaching. Retrieved [February 21st, 2021] from
Agile Marketing Engineered for Better Learning Outcomes

Experiential Learning:
-Early Concept Exposure followed by Hands-on Exercises & Simulations
-Progressively Building on Key Learning

Design Planning Sequence for Effective Evaluation (Wiggins):
-Exercises Individual & Group – Formative & Summative Evaluation
-Rubrics to Help Situate Learner Progress

Course Sequence Optimization:
-Sequence builds on prior learning concepts like scaffolding (Vygotsky)

-Prior Learning Activation on New Topics; from Accessible to Complex
-Time for Reflection at end during Retrospective

Relevance Increasing Engagement:
-Learners can begin the Agile Marketing Journey and create their Roadmap in order to accelerate the Transfer of Learning to Real Work

Éducation Agile

Marketing Agile et Gestion de Projet

Un professeur de commerce de Montréal partage ses expériences d’enseignement avec notre communauté de l’éducation du marketing agile.

Contenu éducatif sur le marketing agile et la gestion de projet :

Défi agile en gestion de projet

Depuis longtemps, la gestion de projet (GP) n’avait pas été enseignée dans les cégeps du Québec (aussi appelés collèges). De nombreux programmes d’études commerciales n’incluent toujours pas la gestion de projet dans leur cursus. Il n’est pas surprenant que les étudiants de notre programme de DEC en administration des affaires axé sur le marketing soient généralement confrontés à cette question : “Pourquoi dois-je étudier la gestion de projet alors que tout ce que je veux, c’est devenir un gestionnaire de marque et non un professionnel de la gestion de projet ?” Les étudiants ne comprennent pas que les professionnels du marketing passent la plupart de leur temps à gérer des projets.

Avantages de l’agilité dans l’éducation pour les étudiants

J’étais heureux quand on m’a demandé d’enseigner une classe de PM, mais en parcourant rapidement le programme, je me suis rendu compte que seul le point de vue traditionnel de la gestion de projet (PM) y était représenté. Des concepts comme Agile et Scrum étaient introuvables, probablement parce que ces techniques de gestion de projet ne s’appliquent qu’aux projets de développement de logiciels. J’ai mis en place un cours pour changer cette perception et enseigner à mes étudiants comment le marketing agile est plus pertinent que jamais dans la profession de marketing d’aujourd’hui, étant donné le degré croissant d’imprévisibilité dans la pratique des affaires.

Perspectives agiles bénéfiques pour les étudiants :

J’ai donc été ravie de rencontrer Thomas, un professionnel du marketing mais aussi un maître de la Scrum et un praticien chevronné de la Pensée Agile. L’inviter comme conférencier à mon cours a été l’un des points forts du cours de PM (Gestion de Projet) cet automne (2020). Les étudiants ont pu bénéficier d’un grand nombre d’informations clés, non seulement à partir des concepts théoriques abordés, mais aussi et surtout à partir des exemples concrets de la vie des affaires que Thomas a présentés. Les étudiants ont compris que le marketing agile et la gestion de projet agile ne sont pas des compétences qu’il est bon d’avoir, mais plutôt des compétences clés qui complètent le marketing et la gestion de projet traditionnels et qui les aideront énormément à l’avenir, dans leur future carrière.

Qui est Sorin Voinea

Cadre supérieur d’entreprise qui a vécu et travaillé dans plusieurs pays répartis sur 3 continents (Europe, Amérique du Nord et Asie). Il est professeur de commerce au Cégep – Collège John Abbott à Montréal, Québec.

Agile Education

Project Management Agile Education

Montreal Business Professor shares his Teaching Experiences with our Agile Marketing Education Community.

Agile Marketing and Project Management Education Content:

Agile Project Management Challenge

For the longest time, Project Management (PM) was not taught in the Quebec CEGEP (aka college) system. Many business programs still do not have PM included in their curriculum. It is not a surprise that students in our Marketing focused Business Administration DEC program usually struggle with the question: “Why do I need to study project management when all I want is to become a brand manager, not a PM professional?” Students fail to grasp that marketing professionals spend most of their time on managing projects.

Agile Education Benefits for Students

I was happy when I was asked to teach a PM class but as I quickly went through the curriculum, I realized that it was only the traditional PM view that was captured there. Concepts like Agile and Scrum were nowhere to be found, most likely because these PM techniques are believed to apply only in software development projects. I set a course to change this perception and teach my students about how Agile Marketing is more relevant than ever in today’s marketing profession given the increasing degree of unpredictability in the business practice.

Beneficial Agile Insights for Students:

I was delighted, therefore, when I met Thomas, a professional marketer but also a Scrum master and seasoned Agile Thinking practitioner. Inviting him as a guest speaker to my class has been one of the PM course highlights this fall (2020). Students got a lot of key insights not only from the theoretical concepts talked about but, especially, from the real business life examples that Thomas put forward. Students understood that Agile marketing and Agile PM are not nice-to-haves but rather key skills that complement traditional marketing and PM and that will help them tremendously down the road, in their future business careers.

About Sorin Voinea

Senior Business Executive who has lived and worked in several countries spanning 3 different continents (Europe, North America, and Asia). He is Business Professor at CEGEP – John Abbott College in Montreal, Quebec.

Éducation Agile

Comment cette communauté d’enseignement du marketing agile a débuté.

Deux enseignants en marketing agile unissent leurs forces en 2020

C’est au début de l’année 2020 que Thomas Hormaza et Michael Seaton ont commencé à planifier une manière de proclamer activement les avantages de l’enseignement du marketing agile au Canada – et peut-être dans le monde entier.

Ils dispensent régulièrement des cours de marketing agile, des ateliers et donnent fréquemment des conseils pédagogiques en tant qu’enseignants et conférenciers invités.

Avec l’ambition de réunir la force du marketing agile et l’éducation agile dans le programme d’études des universités et cégeps, ils ont entrepris de mettre sur pied l’un des premiers Master Class de marketing agile pour les enseignants en marketing au Québec et Canada.

Impliquez-vous dans la communauté de l’enseignement du marketing agile

Les éducateurs en marketing agile ont maintenant un endroit qu’ils peuvent appeler “chez eux”.

Nous invitons tous les enseignants, instructeurs et professeurs de marketing dans un collège ou une université à nous contacter afin de partager les meilleures pratiques dans la profession.

Nous aimerions avoir de vos nouvelles si vous avez une expérience en marketing agile ou en éducation agile à partager avec la communauté. Nous serons heureux de présenter votre travail dans notre section de blog rétrospective pour les éducateurs.

Les professionnels dans le domaine de la formation en marketing agile sont invités à nous contacter, mais vous ne figurerez dans notre section de formation en entreprise que si vous êtes un conférencier invité dans un collège ou une université.

Éthiques Éducation Agile

En tant qu’éducateurs, nous pouvons jouer un rôle positif en aidant les apprenants à réaliser l’importance qu’ils jouent et joueront en tant que professionnels du marketing.

Au-delà de la défense et du respect de la Charte des droits de l’homme dans le cadre de nos carrières d’éducation au marketing, les trois déclarations ci-dessous doivent être considérées comme un engagement collectif en faveur d’une conduite responsable dans le cadre de notre activité de marketing :

  • Assurer une représentation égale des sexes et des orientations, de la race, de la religion, d’un individu avec un handicap dans les campagnes de marketing et les créations
  • Assurer l’égalité des chances des individus par l’entremise des pratiques de recrutement du marketing
  • Agir de manière responsable en tant que gardiens des données des consommateurs, en particulier du concept de dignité des données par le biais de nos activités de marketing

Cette liste n’est en aucun cas exhaustive, il y a bien sûr beaucoup d’autres points dont nous devrions discuter et auxquels nous devrions adhérer !

Comme la profession du marketing ne dispose pas encore d’un code de déontologie communément accepté, il est impératif d’enseigner d’une manière qui prépare davantage les individus à être des membres productifs et respectueux de la société.

N’hésitez pas à nous écrire pour nous faire part de vos expériences et de vos meilleures pratiques en matière d’éthique !

Manifeste Éducation Agile

Nous invitons tous les éducateurs en marketing à lire le Manifeste pour l’enseignement et l’apprentissage, il se présente comme un joyau de la profession d’éducateur agile.

“Nous découvrons de meilleures façons d’enseigner et d’apprendre en le faisant et en aidant les autres à le faire. Grâce à ce travail, nous en sommes venus à valoriser :

Agile Manifesto for Teaching and Learning
The Journal of Effective Teaching, Vol. 17, No.2, 2017, 90-111

Adaptabilité au lieu de méthodes d’enseignement normatives

La collaboration au lieu de l’accomplissement individuel

Obtention de résultats d’apprentissage au lieu de simples tests et d’évaluations des étudiants

Une découverte de l’apprentissage menée par les élèves au lieu des cours magistraux

Démonstration et application au lieu de l’accumulation d’informations

Amélioration continue au lieu du maintien des pratiques actuelles

Malgré que nous pensons que les portions de citations de droite ci-haut ont de la valeur, nous accordons plus de valeur aux conclusions de la gauche de cette liste”.

Agile Manifesto for Teaching and Learning
The Journal of Effective Teaching, Vol. 17, No.2, 2017, 90-111

Agile Education

Agile Marketing Case #1


Agile Marketing Case Content

  1. Agile Marketing Learning Objectives
  2. Applying Agility in Experiments
  3. Hypothesis Testing
  4. Case Data

Agile Significance Case Learning Objectives

The Learning Objectives of this Agile Marketing Education Case have been specifically selected and designed (as Agile Educators we apply and use Bloom’s Taxonomy) to help your Marketing Students:

  • Understand by classifying Statistical Significance results in order to Determine the Validity of a Marketing Activity.
  • Analyse by differentiating Performance levels of a Call to Action based on Statistical Significance Data in order to enhance Decision Making for Marketing.

Prior Learning:

As you apply Agile Marketing Education you will want to ensure you tap into and build from prior learning concepts such as Statistics to provide your Students with the best Marketing Outcomes. Help Marketing Students by Getting them to Think in terms of the Pillars of Empiricism (evidence discovered in experiments and validated measurement).


Provide Marketing Learners with a Quick example of Major Discoveries that occurred as a result of Experimentation.

These Pillars are often present during Experiments:


Challenges in Learning about Statistical Significance for Marketing:

Practicians of Agile Marketing are encouraged to engage in many small experiments over a few large bets (Reminder: this is one of the Agile Marketing Manifesto Values).

Challenges Marketing Learners face is with regards to conducting many small experiments without knowing how to apply Statistical Hypothesis Testing.

This is an area where an Agile Marketing Educator can contribute significantly on the Learner’s Marketing Experimentation Success rate and Insightful Tests by sharing practical theory and reliable Steps to ensure Marketers conduct Valid Experiments.


As stated above, conducting many experiments is highly valued in Agile Marketing but how can you help a Learner continuously Conduct Valid Experiments?

You may use any method you wish to conduct an A/B Test so long as it follows a Process guided by genuine Hypothesis Testing. However, for this Case we suggest the following Mnemonic-inspired Test alternative to ensure Students remember the Key Test Phases as it clearly spells out the word HOME:

  • H – Hypothesis that can be tested based on observable Data
  • O – Outcome that objectively suggests Success or Failure
  • M – Marketing Activity Application
  • E – Ensuring Statistical Significance of Observed Results


During an Agile Stand-Up Meeting colleagues from Consumer Behaviour suggested that Product Attributes such as Fast Delivery are very powerful. The Social Media Department also indicated they received two positive Comments (out of 100) regarding Fast Delivery on Facebook. Analytics and Web Design people in the Company are more than happy to change your Call to Action in order to emphasize Fast Delivery.

Based on the above information, you decide to run an A/B Test using two nearly identical Pages on your company website but with different Call to Action.

How will you know if the results of your Test is Valid and legitimately merit to influence Changes on your Website and your Marketing Content?


H – Hypothesis

We will Test if “Fast Delivery” as a Call to Action will yield better Clickthrough Rates

O – Outcome

We will observe response between Call to Action and consider one as Better only if there is clear evidence from the Data gathered for CTA, CTR as well as Statistical Significance between the two samples.

M – Marketing Application

Create two Pages with Different Call to Action, let generic traffic run for 7 Days

E – Ensuring Statistical Significance

We will use a Statistical Significance Calculator for A/B Testing in order to analyse the two samples


As an Agile Marketer pondering the Results of an A/B Test, you find that the Clickthrough Rate (CTR) for one Call to Action (CTA) is 34% versus another at 33%, should you automatically conclude that the 34% is statistically better and will you Direct Marketing Activities based on that Observation alone?

Results of the Test also revealed that each Page did not get equal Traffic (observed 700 Visits on one page while the other Page received 1000), could there be another Variable that influenced the Performance and can we still Test Significance?

Clickthrough Rate (CTR) for “Fast Delivery” was better by 1%.





CTA Clicks: 325

CTA CTR: 33%

CTA2 (“Fast Delivery”)


CTA Clicks: 235

CTA CTR: 34%

At first glance, CTA2 (“Fast Delivery”) appears to perform 4% better than CTA1 with an Overall CTR of 34%. Since 34% is better than 33%, we therefore should choose CTA2 and redesign our website, right?

How do you determine if the CTA had a real Impact?


Use an A/B Test Calculator Online in order to correctly interpret CTR and improve Decisions based on Statistical Significance.

1) Take a Moment to go Online and Select an A/B Test Calculator

2) Input the Visits and CTA Clicks for both Samples

3) Show the Certainty Calculation Results to the Students directly from the screen

Results of CTA2 VS CTA1 Certainty Calculation: 68%

Consider what it means when Statistical Significance is 68%, how certain are we that CTA2 is better than CTA1? What would you do?

Agile Marketing Education A/B Test Calculator
Source: A/B Test Calculator


As an Agile Marketer do you Test Further or simply make your final Marketing Decision based on the 68% Certainty you observed in the Case above?

Duration: 5 Minutes


Statistical Significance in Marketing can be controversial, some proponents of Opportunity Cost in Marketing (i.e. if Marketing waits for 90% Certainty, it makes us slow therefore we may lose Time and Opportunities) suggest that a Minimum Certainty can be established below 90% perhaps even near 70% is sufficient.

Although it may be tempting to discuss the issue solely with Marketing Management and establish your own Marketing threshold, don’t forget the Client.

The best course of action with regards to Marketing KPI level to use is to ask that Performance Question Differently – always embrace the perspective of the Client or even better, ask the them directly!

Consider the following Agile Marketing Value “Customer focused collaboration over silos and hierarchy”.

A Quick Way, and often effective way, of deciding if a Certainty of 68% is adequate would be to honestly determine if we would be comfortable revealing to a Marketing Client that we could be wrong 32% of the time.


Hypothesis Testing is a simple way to help make Marketing Decisions.

It takes a few seconds to check and confirm Statistical Significance using an A/B Test Calculator Online!

Never forget the Client’s role in guiding your Marketing Decisions.

Are you a Marketing Educator?

Do you have Comments, Advice or Experiences to Share with regards to how you Teach Decision Making in Marketing? Contact Us!

Agile Education


How this Agile Marketing Education Community Started.

Two Agile Marketing Educators Join Forces in 2020

It was early 2020 when Thomas Hormaza and Michael Seaton began planning a way to actively proclaim the Benefits of Agile Marketing Education in Canada – and possibly the World.

They regularly deliver Agile Marketing Courses, Workshops and frequent Instructional Advice as Teachers and Guest Speakers.

With the lofty ambition of uniting Agile Marketing and Agile Education in Canada’s University and College curriculum they set out to develop one of Canada’s first Agile Marketing Master Class for Marketing Instructors.

Get Involved in the Agile Marketing Education Community

Agile Marketing Educators now have a place to call Home.

We invite all Teachers, Instructors and Professors in Marketing at a College or University to reach out to us in order to share Best Practices in the Profession.

We’d love to hear from you should you have an Agile Marketing or an Agile Education Experience to Share with the Community. We will be happy to Feature your Work in our Retrospective Blog Section for Educators.

Professionals in the field of Agile Marketing Training are welcome to contact us but you will be featured in our Corporate Training Section only unless you are a Guest Speaker in College or University.

Agile Education Ethics

As Educators we can have a positive Role in helping Learners realise the importance they play and will play as Marketing Professionals.

Beyond upholding and respecting the Charter of Human Rights through our Marketing Education Careers, the three statements below should be considered as a collective Commitment to Responsible Conduct as we engage in Marketing:

  • Ensure equal representation such as gender and orientation, race, religion, disability in Marketing Campaigns and Creatives
  • Ensure equal opportunity in Marketing Hiring Practices
  • Act responsibly as Guardians of Consumer Data, specifically the concept of Data Dignity through our Marketing Activities

This is by no means an exhaustive list, there are many more points we should discuss and embrace of course!

Since the Marketing Profession does not yet have a commonly accepted Code of Ethics it is imperative to Teach in a manner that further prepares Individuals to be productive and respectful members in Society.

Please write to Us to share Ethics Experiences and Best Practices!

Embracing the Agile Education Manifesto

We invite all Marketing Educators to Read the Manifesto for Teaching and Learning, it stands as a Jewel in the Agile Education Profession.

“We are uncovering better ways of teaching and learning by doing it and helping others do it. Through this work we have come to value:

Adaptability over prescriptive teaching methods

Collaboration over individual accomplishment

Achievement of learning outcomes over student testing and assessment

Student-driven inquiry over classroom lecturing

Demonstration and application over accumulation of information

Continuous improvement over the maintenance of current practices

While we believe there is value in the items on the right, we value the items on the left more.”

Agile Manifesto for Teaching and Learning
The Journal of Effective Teaching, Vol. 17, No.2, 2017, 90-111